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The musical came to be thanks to Stephen Schwartz. The acclaimed lyricist and composer read the Maguire book, a different take on the world L. Frank Baum created at the turn of the 20th century, while resting on holiday in 1995. He immediately sought out the author to adapt the book into a musical. Schwartz eventually met the author in 1998 and walked away with the rights to adapt the novel Wicked into a big Broadway musical.

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